Establish and maintain a positive track record in the marketplace.
Adhere to established standards of advertising and selling.
Tell the Truth
Honestly represent products and services, including clear and adequate disclosures of all material terms.
Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer's decision to buy.
Abide by all written agreements and verbal representations.
Address marketplace disputes quickly, professionally, and in good faith.
Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their information.
Approach all business dealings, marketplace transactions and commitments with integrity.